moneyning.com . It was about his typical day of activity and how he and his wife used coupons to "save" a couple of bucks. It got me thinking about a fact that few American's really take the time to think about. What is this secret? .....???
COUPONS ARE ADVERTISEMENTS
What do I mean by this? What I mean is large corporations pay big , and I mean big money to have these coupons designed, printed, and marketed to the masses. Now, why in the world, would a company pay big money to send you a coupon where you in turn pay them less for their product? Could it be that the profit margin is large enough to absorb the lower price? Could it be that they have a plan for you to purchase in the future from them and spend more money with their company? Absolutely!
What's the Point? ...
Coupons are great, but, If you are using coupons to purchase items that you wouldn't purchase without them than you are doing yourself a disservice. Many people use couponing, or searching for "deals" and sales to justify their spending. The truth is most of the time these individuals could benefit more by sticking to a budget and not drifting outside of it simply because something is a good "deal".
Using coupons for groceries, specifically items you would have purchased anyways is a great way to save money. The Coupon Mom is a great example of this. But please do not fool yourself, using a coupon for $1 off a fast food chain, or 20% your local restaurant, buy one get one free smoothie's, buy one get one free latte frappe mocha iced whatever, etc.... is NOT being frugal. You are falling into the plans of the advertisers yet again.
COUPONS ARE ADVERTISEMENTS, and should be treated as such. Impulse spending is impulse spending, whether you have a .50c coupon or not!
Discussion Question : Do you agree or disagree with any or all of my thoughts on coupons?